2020 Denim Day

April 29, 2020 - April 29, 2020

DENIM DAY 2020 is coming–Wednesday, April 29th.

We ask community members, elected officials, businesses and students to make a social statement with their fashion by WEARING JEANS ON THIS DAY as a visible way to support survivors and oppose the misconceptions that surround sexual assault and victim blaming.

Why Denim?

Denim Day started in 2008, due to a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent.

Want To Do More?

Participate by hosting a Denim Day fundraiser, supporting La Crosse and Trempealeau County Sexual Assault Awareness month Scholarship and Events.

2020 Denim Day Poster SPANISH

For more information, contact our Sexual Assault Advocate at: 608-386-6043 or